Our experience and cost have shown that it is not a good idea to boost a post to include a call-to-action button. Why? You can double your price by adding a button to your Facebook post!
Dennis’s agency saw its CPM costs rise from $8 to almost $30 when it added a CTA button.
The cost increase can be seen regardless of which call-to-action button you choose. There are many options.
When creating a boosted post on Facebook, we recommend choosing “No Button” from the Post Button option.
How can you determine the success of boosted posts?
It is impossible to determine the ROI of a boosted blog post. An integrated campaign should include a boosted post.
Dennis Yu shared an exciting analogy during our video conversation. He said, “David,” that if we went to a bar to meet women and I wanted to assess whether I was going to get married, it would take several days. It will take many stages in this relationship click here.
“I want to track the incremental ROI of that boosted post because each stage in the funnel is an aid to the next.
Also, if you want to sell a course on Facebook Ads, make short videos and post them as Facebook posts before asking for the sale.
Create a targeted audience to drive people down your content funnel
You can identify users who consume a large portion of your videos and then use that data to create a custom audience.
Track the incremental ROI and the yield from each boosted post in your funnel, which you have set up before your measurable call to action.
Boosting posts is a good idea. It would help if you created custom audiences. This allows you to send future posts to people who have already viewed your content.
I.e., It can be very effective to remarket anyone who has watched at least 30 seconds or more of a previous video or anyone who has watched what Facebook calls a “Thru Play.”
Your custom audience will be your marketing target for your products and services.
Once you have started to build your audience, you will be able to market directly to a larger group of customers.
It is generally agreed that it is more effective to market to people who already know about your brand and have interacted with you.
Calculating the financial worth of boosting posts
You can calculate the value of boosting posts by comparing the yield of cold audiences’ products to the work of custom audiences to become leads.
If you do a great job, it won’t cost much to create a Thru Play audience or engage an audience.
Would you be willing to pay just two or five cents to get someone warm and run your sales campaign? Why not?
What is the difference between a Facebook ad and a boosted posting?
A boosted post can be one type of Facebook advertisement.
Facebook ads can be used to engage with your brand for video views, FAQ chatbots, events, website clicks, and other Facebook chatbots.
Facebook advertising can do many things, but the boosted posting is different because it amplifies content already on your page.
A boosted post is also the only type that Facebook will feed with its newsfeed algorithm.
How engagement is crucial to Facebook’s success
The boosted post flourishes when we create genuinely engaging content.
Organically, a post performing well will likely do well if you boost it. It’s a sign that the position is not performing well organically, and you should not be increasing it.
First, test engagement levels on other platforms.
Facebook pages have a limited organic reach. This is something we all know. This doesn’t mean you shouldn’t first test the organic success before investing.
You can, for example, use your Facebook profile to gauge the popularity of specific posts before you re-create them on your Facebook page.
This is possible with Facebook groups and other networks like LinkedIn. If the content is successful on other platforms, it’s a sign that it would work well on Facebook.
Customer testimonials from videos you take while at conferences are another great content source. It can be shared on Facebook as a boosted posting if it engages elsewhere.
How can you increase your Facebook post?
Your public page is the best place to boost your posts, not your profile.
You can make your page about your business, or you can make it about you. Whatever the reason, the posts can be boosted in the same manner more info.
Even though your profile won’t be used, it may provide you with great content to copy and boost, especially if you have a connection between your personal and business lives.
Dennis Yu’s profile shows a sample of a post that received significant engagement from his Facebook friends. This is a hint that this type of content would be a good fit for a boosting situation.
You don’t have to be concerned if you didn’t post the popular content. If the numbers make sense, you can copy and paste a post from another person’s profile to your page.
It doesn’t matter if the content isn’t relevant to your business or goals; boosting it can be a great idea.
When you visit your public profile, Facebook gives boost suggestions based on your most popular posts.
You can boost posts that have been popular on Facebook. This is the key to your success. You can post posts already on your Facebook page. However, you can also cross-post content from your profile, YouTube channel, Instagram, or any other place where the bar has been widespread and received engagement.
Dennis has posted another post with an average engagement rate of 10%. This is an excellent example of a post that can be improved.
Facebook actively suggests that the post is performing well and should be promoted! This indicates that people who recommend not boosting posts are wrong. Facebook has many benefits, and you should follow its advice when you see it.
Facebook will tell you how to boost your post on Facebook.
Facebook will tell you how to boost a post. You can see which posts are performing well than average, so you will know which posts to promote. https://www.globalnetbit.com/
You should boost a post 90% of the time to increase post engagement and build a custom audience.
It is possible to be very targeted in who sees your boosted posts. Dennis has chosen a very targeted audience to view the boosted posts in the Screenshot.
You want to be hyper-targeted in who sees your post. This will allow you to focus on engagement levels for your remarketing campaigns. Dennis and I will discuss Facebook remarketing in detail in a future episode.
Organically, Boost posts have been popular already.
You shouldn’t boost every post you publish to your Facebook page. Only increase engagement for posts with high concentration.
You should publish a post elsewhere to test its popularity, as Facebook pages are not known for their organic reach.
Cold audiences shouldn’t be redirected to a call-to-action button.
Include a call to action underneath your posts for engagement. This will increase employment by around three times.
Why? The boosted post ad looks just like an organic post on Facebook. The position will look different if you add a call to action button.
A CTA should be included if you have warm traffic (i.e., If your traffic is warm (i.e., they have already engaged with your brand), and the CTA is relevant to the content being shared, consider including a CTA. However, you might use a Facebook comment guard to capture leads from the boosted post. The ad will look just like an organic native Facebook posting but will be able to capture leads. https://www.globalnetbit.com/
A holistic Facebook advertising strategy should include boosting posts.
Although boosting posts can increase brand awareness, they are less effective than a multi-step Facebook advertising campaign.
It would help to create custom audiences based on who is most engaged with your posts. Then, run follow-up lead capture remarketing campaigns to this audience.
Are you currently using Facebook to boost posts? We’d love to hear about your experience and answer any questions in the comments.