Before the Internet came onto the scene and social networks became part of our daily lives, it was the media that monopolized the news information, unifying society under the story given by them and being the only communicators of audiovisual language. They were the ones with the structure and sufficient resources to get the news to the masses.
With the arrival of the Internet, the values and sources of public information were completely transformed. It allows us today to enjoy the democratization of information. And it is that the commercial agents can also be effective sources of “objective information.” It is something in which high-speed connections and mobile devices have had a lot to do. Which allows you to watch a video from any corner of the world.
But, how to get a video be seen by thousands of users? Getting a video to be seen or not depends on the quality, a good visual effect, and an agile and direct narration. And this is where video making and editing jobs come in. In addition, it is very important that you plan the structure well. And that you try to measure the times and the rhythm. Here in this article, we will give some tips on how to make a good informative video. So you can attract the largest possible audience.
How to make a good informative video: list of tips
1. Make an outline of the video
First of all, it is essential that you make an outline where you reflect on the most important points that will be covered in the video. The purpose is to be clear about what you are going to say so as not to jump from one side to the other without any cohesion or coherence. In addition, it is very useful to summarize and that the duration is as short as possible, providing what is really essential.
2. Structure of the video
we recommend that you base the structure of the video on the dynamic 20-50-30. The first 20% will be used to create a hook to connect with the audience and put them in a situation. The next 50% for the development that we are going to explain. And the last 30% for the conclusions and a call to action.
It is essential to make creative videos so as not to be boring, have rhythm, and change the shot several times. The secret is that the video is dynamic and that the different sections are well separated.
However, if we only have one camera and it is too difficult for us to switch shots, we can create an introduction with the issues we want to cover. In this way, even if there is someone who is viewing the video without sound, they will be able to understand what we are explaining.
4. Take care of the image
The photography quality of the video is key to transmitting a more professional image. There are some video editors that have image filters to help create the atmosphere that we want: animated, horror, funny, melancholic, etc. They can even be applied as a narrative resource to deform the image as a flashback or reverie effect.
5. Add a good soundtrack
the quality of the image is just as important as the sound that accompanies it. For this reason, it is important to have a good soundtrack that makes our video arouse more attention from viewers. Ideally, they are of the broadcast type, and they accompany the video as a cushion, helping the rhythm but without standing out above the narration, which is what carries the weight of the message.
There are video editors that already include songs and sound resources of this type. For example, if it is an action video, we will choose an energetic melody, and if it is a horror video, it is better to bet on a dark melody. Even a few bells or the waves of the sea will make the result more authentic. You can play with the introductions, add jingles or effects to hide camera jumps, and support changes in the structure of the video.
6. Pace it up with transitions
Informational videos posted online need to be short to avoid losing the audience’s attention. With this, it is advisable that you speed up the video and eliminate what slows down the action. In this sense, the simplest solution is to bet on a transition that is consistent with your video.
7. Elements that highlight and give rhythm
In informative videos, it is common to include arrows, text boxes, and other elements that stand out and focus the attention of the viewers at the point of the screen.
But we can also bet on resources such as dividing the screen to show several images at the same time and show a mosaic of photos that give rhythm to the video or offer a selection of animated and static figures to decorate and accompany the narrative thread.