How to Start a Children’s Indoor Play Area Business

Indoor playgrounds have continued to grow in popularity. While some children’s indoor play area businesses cater to young visitors, preschool and under, some offer activities for children of all ages.

Indoor playgrounds allow children to stay physically active without the fear of getting seriously injured. Indoor playgrounds are in high demand and have seen significant growth in the past five years. If you love taking of kids and are excited to join and grow your indoor play area business you have landed at the right place. 

Start with a Business Plan

Planning and planning before starting any business it’s important to work on an executable plan that outlines every aspect of your business idea. Write down your proposed business idea and the age group of children you wish to target. A few decisions you should think about:

  • Main revenue stream.
  • Services that can be included.
  • Will there be any food service or vending machines?
  • Is there enough space to host a children’s party?

Exploring different amenities can help small business owners estimate overall cost, estimate funding, and type of supply and staff. 

Study the Market and Competition

A well-knowledgeable person already understands the importance of the market. Market research aims to discover valuable customer information – the number of families, children, demands, and income source of parents. Once you enter into the market research, the next stop for children’s indoor play area business would be investigating your competition. Indoor play areas are plentiful but each one offers something slightly different from the others.

While some focus on gymnastics others focus on video games or go-cart. Follow the companies that are relatively the same size as yours, their social media presence, offers, and client-handling tricks. It’s important to understand your competitors in order to outperform them.

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Location & Budget

When you’re trying to start a commercial business whether it’s a children’s indoor play area business or a dry cleaners store, it’s important to find the right location. Major shopping malls, close to school locations, and supermarkets could be the ideal sites to get more foot traffic in the children’s play arenas. The area should be properly ventilated and spacious enough to accommodate many children. Take enough time to study the area, find out why the previous businesses have failed, and make sure the location fits perfectly for the type of business envisioned. It’s important to find a location that is safe, convenient, and easily accessible by public transport. Picking the right location can make your business, conversely, the wrong location can break the business. 

Registration and Insurance 

This is another tricky point to note when starting a children’s indoor play area business. Getting registered, deciding on the brand name and logo, and securing your business so that you don’t get sued in case of any mishap. Research the right government policies, permits, rules & regulations. While insurance expenses for an indoor play area always vary based on the location, size & scope of the activities, and offered services. Additionally, different factors can affect insurance discounts and rates. And just like vehicle insurances differ in certain safety factors, so can liability insurance for an indoor play area, it’s important to take time and thoroughly discuss all the quotes and terms. 

Selection of the Right Equipment

You should select the right toys, bumper cars, mazes, trampolines, recreational games, or a laser tag arena for your play area business. Oftentimes, franchise companies partner with specific builders to handle all the installations. This allows owners to relax and let someone familiar complete the necessary work. They know the designs and equipment that are most appealing to the customers. 

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Provide a Safe Environment

You can start with a notice board with a list of rules & precautions to follow for the children. The area should be completely clean, soft-padded, and sanitized on a daily basis. Consider hiring well-trained professionals. Take regular hygienic and equipment checks to ensure the safety of the kids. 

Bonus Tip

In the list of children’s indoor play area businesses, we have a well-recognized tool for you to manage all your staff and meet-ups with parents. Picktime, a cloud-based child care scheduling software designed to master all childcare activities. With Picktime you get a personalized booking page and a unique URL for your business website. Using Picktime you get 24×7 email support and there are no extra installations required. With its user-friendly interface, you can access it from any location. 

You can maintain your client database, add staff and services, and manage the waitlist & attendance of the bookings with just a few clicks. Not only this it can also handle your payment & invoices, just integrate with your favorite apps – PayPal, Square, Stripe, Google Meet, Zoom, Jitsi Meet, Drupal, Weebly, Joomla, Mailchimp, CRMs, and many others all in one place. To know more about the plans and industries they deal in, sign up for free today!

Starting an indoor play area business is a great investment to enter the industry. Every method has its own risks and rewards pick the right location and invest wisely to make your new venture a great success.

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