Search Engine Optimisation is a crucial part of any digital marketing service. With over 1 billion users worldwide, SEO is the most popular way to get relevant traffic to your website. The problem comes when you don’t know what keywords people are searching for. This article aims at helping you fill that gap by providing a comprehensive guide on keywords and keyword research. In addition to covering how to choose keywords, there are also some advanced tips so that you can increase your chances of success.
What is keyword research?
Keyword research is finding and ranking relevant keywords for your website. It’s a vital part of SEO, and you can’t do it without a keyword tool. The SEO process involves looking at both on-page and off-page factors, such as content and technical aspects.
Is Keyword Research For SEO Important In Digital Marketing Service?
Keyword research for SEO is vital because it defines what people are searching for and what they want. SEO Adelaide for digital marketing gives you a better understanding of what keywords to target for your campaigns.
How to Find Keywords
The more relevant keywords you have, the higher your chances of getting some traffic from Google and other search engines. How do you find those keywords? Well, there are a few different ways to go about it:
- Generate the Topic of Interest
Decide on what topic you want to write about. Ensure it’s something you’re excited about rather than something you feel obligated to write about.
- Check the Wikipedia Table of Content for Keywords
It’s worth checking out the Wikipedia table of contents and seeing what terms they use with their articles. You can see which topics are popular and what keywords people use in relation to them.
- Use Google Suggest
Google Suggest feature suggests search queries based on what others have searched for before. It is an excellent way to generate ideas for your article topics.
- Check Out Search Related To
Search Related To will let you see what other sites have indexed similar content as yours. You can get some ideas about how to approach them with your content.
How to Do Keyword Research for SEO
Here’s a step-by-step guide on how to do keyword research for SEO:
Determine the objective
The objectives of your digital marketing service should be clear at this stage. For example, are you looking to increase sales or generate new leads? You might have a different objective depending on whether your business is a B2B or B2C company.
Create a List of Keywords
Create a list of all the terms that are related to your business. You create a list by brainstorming potential words relevant to your niche and adding them to Google’s Keyword Planner tool.
Add Long Tail Keywords
Once you’ve identified the most common terms associated with your industry, it’s time to add more specific long-tail keywords. Long tail keywords are more detailed than broad match keywords, so they’ll help attract more visitors from SERPs.
Analyse Your Competitors’ Keywords
Take note of specific keywords that your competitors rank for in their search engine results pages (SERPs). It will help you find new opportunities for your brand in those terms.
Look at Search Intent
Look at search intent and see what people are looking for when they type a query into Google. Is it a specific product or service? A brand name? Or something else entirely? The answer will determine which words you should be targeting in your keyword strategy.
Craft a strategy
Crafting involves choosing specific keywords and then performing detailed research on those terms. It makes keywords rank well for organic search results.
Construct Landing Page for Each Keyword
It’s time to construct landing pages. Landing pages are single-page websites that answer questions related to your chosen keywords. They should be unique and exciting to stand out from other sites on Google’s search results page.
Tools You Can Use To Find Keywords
You can use the following tools to find keywords:
- Google Keyword Planner lets you see the volume of searches for various keywords and their estimated monthly searches.
- Keyword surfer is the best free tool for finding new keywords and keyword variations. You’ll also find some good tips on how to use it effectively.
- SEMrush is a paid tool, but it’s one of the most popular options for keyword research. It lets you see how many searches occur for each keyword and its average monthly search volume (ASV). You can also see which users use different spellings and variations of your chosen term.
- Ahrefs provides a lot of information about each keyword, including how many people are searching for that phrase and their demographics.
- Ubersuggest is a tool that allows users to find long-tail keywords that are still highly ranked in search engines.
It’s crucial to map out the potential keywords for a particular website. It’s time-consuming, making it difficult to do without the help of some tools that have been developed for that purpose. Keyword research is essential for targeted and successful SEO campaigns, so don’t hesitate to start if you find the right tool.
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