If you don’t have a blog, you might be. A blog offers freelance writers a chance to touch clients on a more personal level, which can be an effective way to increase sales without any additional effort on your part. With a blog, you don’t have to find clients. Clients find you through the useful content you provide.
If you’re passionate about the topic you’re writing about, a blog can be equivalent to opening up the gates of heaven. There’s no longer a lingering need to cold call.
You no longer have to send constant queries and proposals. Instead, you sacrifice all of that hard work and effort to do something you already know and love to do – write.
We all know that the life of a freelance writer isn’t an easy one. Yes, there are some blissful moments. But do you really enjoy spending so much time on a proposal, only to have it rejected or, worse, ignored?
Do you really enjoy the countless hours you spend each day trying to promote your services when that time could be used to finish up a sales letter for a client? As far as I know, no one enjoys the promotional aspect that comes along with creating a successful freelance writing business.
Here’s where blogs come in.
Instead of worrying so much about who you’ll target next during your promoting spree, you worry about what other valuable bits of material you’ll provide on your blog next – which, to be honest, isn’t all that bad.
In fact, it might even be a godsend.
We talked about how blogging saves time and stress from promotion, but blogging also has a ton of other benefits as well that will help attract new clients to your freelance writing services.
Go ahead. Grab your coffee and move your chair a little closer. This might interest you.
Blogging builds trust and credibility
By constantly providing your readers with fresh free content, over time your readers will get to know you for the person you really are – a trustworthy freelance writer who never disappoints!
Blogging builds authority
If you’re blogging about a specific niche or market, your readers will realize that you know what you’re talking about as you write more and more useful content. As your blog increases in popularity, you’ll even be seen as an expert in your field, which then skyrockets your client base.
Blogging gives you an already targeted audience who will care about what you have to say
As mentioned before, clients come to you. Not the other way around. You can waste less time on promotion and more time on writing. What more could you ask for?
With a blog, readers get to know the real you
Blogs are automatically conversational tools, and they often can get personal. As a result, readers and clients can connect with you and relate to you as a person, not merely as a writer. This simple fact alone can increase the number of sales you receive. After all, would you rather buy something of worth from a friend or a stranger?
Blogging allows you to directly respond to questions and concerns
In fact, posts that just ask a question are commonly used and can be helpful when you want to learn more information from readers. If you have a newsletter, you can also ask important questions that could help your business, like, “What is the most important quality you look for in a freelance writer for hire?” or “What is most frustrating to you when outsourcing a freelance writer?”
However, blogs are useless if you don’t know how to sell your freelance writing services with one.
Let’s examine how in more detail.
Besides having a sales page on your blog, there are several ways to attract potential clients to your door.
Put up a button linking to your services page or portfolio on the sidebar
Once readers finish reading a blog post, their eyes will wander. Usually, they end up perusing your blog sidebar. By putting up a button that links to your services page on your sidebar, more people will see what you have to offer.
Put up a section at the end of posts, above the comments
Readers who like your post may decide to comment on it. When they do, they’ll be exposed to your writing services. Tons of bloggers use this section already to sell information products, like eBooks, e-courses, and so on. So, why not use this section to promote your services as well?
Include a short mention on your about page
Readers who are interested in learning more about you might want to view your credentials. What better way to do this than to briefly mention how many years you’ve been consulting or writing for businesses? Better yet, you can also include a small list of the major businesses you write for.
Many blogs do this, including Copyblogger and Men with Pens.
Use a pop-up box
Though some people might find this method a bit intrusive, it is used by a number of bloggers and has been proven to be effective.
Basically, whenever new readers surf your blog, they’ll receive a pop-up box with whatever call to action you want your readers to take. Some bloggers use pop-up boxes to increase RSS subscriptions. However, you can also use them to build your client base.
By now, your head is probably whirling with ideas you can use to build up your business. Before diving in, though, try testing out each method to determine which one works best for you and your writing services. Every freelance writer is different, and you might find a method that you favor above all others.