9 costly Amazon PPC ad mistakes to avoid at all costs

Once your sponsored ad campaign is up and running on Amazon, you can begin optimizing your Amazon PPC strategy. It’s when you figure out that your Average Cost of Sale (ACoS) is too expensive and you’re not making any progress toward your goals. 

In such a case, you should take a step back and review your active Amazon PPC advertising. This is a great chance to go deep and come up with the most effective Amazon PPC plan possible.

We’ve compiled a list of some of the most typical and expensive blunders that Amazon sellers make with their sponsored ads, along with the appropriate PPC optimization strategy for each. The best techniques for running profitable PPC advertisements will also be discussed. 

9 Commonly Made Errors in Amazon PPC Optimization That Waste Money

If you’re just getting started in your field, Amazon advertising is a great way to get your name out there and expose people to your brand and products. Due to the financial commitment required by this tactic, your PPC advertising campaign must be managed with greater care to minimize wasteful spending. 

You can easily waste money on advertising if you make any of these nine blunders. 

First blunder: comparing Amazon ads to those on Facebook.

You may not realize that Amazon advertisements function differently from Facebook ads, leading to extremely costly mistakes. Ad formats, formats for reaching specific audiences, positioning, and user behavior all vary by medium. 

Ads on Facebook, for instance, function similarly to those annoying pop-ups that appear in random places on the screen. That is not how Amazon’s pay-per-click ads function. They don’t appear until they are of some use to the buyer. The customer’s choice of keyword in Amazon’s search bar has a role in this pattern of behavior. 

How to optimize it

Amazon’s pricing model is based on a “cost per click” (CPC) auction system. In some cases, the highest bidder will be included at the top of Amazon search results, followed by the next highest bidder, and so on.

Think about the product’s usefulness and your bid price. In addition, you can experiment with different keyword variations by:

Search with pertinent terms. Avoid using electronic-related keywords if you’re marketing pillows.

Use appropriate keywords. Shoppers rarely utilize “exact-match” terms. To increase your odds, try using different kinds of keyword matches, such as phrase matches or broad matches.

Second blunder: Amazon PPC Campaigns Lack Proper Structure

If you don’t set up your PPC advertising correctly, none of your efforts will amount to much. Your advertising campaign cannot be expanded over time. 

There’s always the temptation to just wipe the slate clean and start over with a new ad, but doing so might have a negative impact on your product listings and sales. The advertising expenditure will be wasted as a result.

Third blunder: an unorganized naming scheme

Your pay-per-click (PPC) optimization in the long run could be negatively impacted by a poorly executed naming convention. If you were A/B testing Amazon PPC ads, you might give each version a name like “Test 123,” “Test ABC,” “XYZ ad,” or “Amazon Campaign no.1.” Then, after testing it extensively for a week, you released it with no modifications. 

Because of this, monitoring and analyzing the success of your campaign will be a hassle. You won’t be able to spend your advertising dollars as efficiently because of the resulting confusion and wasted time and materials. 

How to optimize it:

A well-thought-out and straightforward name structure should be established before an advertising campaign is developed. Campaign names can be templates, like “Campaign name: wireless headphones.” Label the product you intend to promote so its distribution can be tracked easily.

Fourth Blunder: Excluding Misspelled Keywords

Misspelled words are wrong, right? Campaigns with misspelled keywords receive fewer relevant clicks, have lower conversion rates, reach fewer people, and face more competition. As a result, bid prices and the cost per click (CPC) rise. However, as we will show you below, they can aid in your PPC efforts.

How to optimize it

Instead, Amazon’s A10 algorithm takes typos into account when determining where products should be placed in search results. It affects how well people can find your PPC ads. If a user searches for “headfones,” the system will not return any results that include the word “headphones” in their keyword. Don’t waste this chance to increase your traffic by not include commonly misspelled words in your keyword list.

Use a few antonyms and related terms, such as “shoes” and “shoe.” However, Amazon doesn’t care if you use the words “the,” “when,” “of,” or “if.” To prevent damaging your account’s performance, you should learn to reject irrelevant phrases even as you use these variants to increase your keyword coverage and exposure.

Fifth Blunder: Relying Solely on Automatic PPC Campaigns

When your Amazon PPC is set to auto-campaign mode, your advertising will automatically be matched to customers who are looking for products like yours. However, if you rely solely on automated campaigns and constantly go with Amazon’s suggested offer, you could end up spending more than you intended. 

Manual campaigns, on the other hand, provide more leeway for tweaking and improving Amazon PPC efforts. 

How to optimize it

Both sorts of Amazon PPC campaigns should be used to maximize targeting options and advertising spending. You can incorporate the keywords discovered in the ‘Search Term Report’ of the automated campaign into the one you create by hand. As a result, you won’t need to spend a lot of time researching keywords.

Concluding Remarks

If you make a mistake with your sponsored ads, don’t let it demoralize you. Until Amazon recognizes your product as relevant, you can use the best PPC optimization strategies discussed above. You may outsmart the competition, raise brand awareness, and boost sales with a well-optimized pay-per-click (PPC) advertising strategy.

Want to have the most successful pay-per-click campaign on Amazon? Professional Amazon advertising services with experience in Amazon PPC optimization are available from ecomfist. To get started, please contact us at [email protected].

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