In today’s highly advanced and competitive world, having a robust online presence is crucial to ensure success and generate leads. Most people nowadays are extremely internet savvy and use different online platforms to access business and product information. Thus, for any manufacturing business that wishes to grow, it is not viable to solely depend on traditional advertising forms such as cold calling or print media.
These manufacturers need to evolve with the changing times and implement a multidimensional marketing approach to reach out to their target audience. And this starts with establishing a strong presence on different online platforms.
In today’s post, we will look at the top four advertising platforms that every manufacturer must leverage for their manufacturing digital marketing services to increase business awareness and revenue. So, let’s begin.
Top 4 Places to Promote Your Manufacturing Business
1. Email Newsletters
Emails present one of the best ways to promote your manufacturing business. It is a vital component of your lead generation strategy that helps to keep your business on top of your prospective customers’ minds.
Whatever leads you gather from trade shows, website conversions, and other promotional campaigns must be kept engaged via useful and relevant content. Sending them regular emails that include informational and industry-specific content can remind your leads about your business. And this can eventually improve your business sales and revenue.
The best way to go about email newsletters is to segment your audience into different lists. For instance, those that have just signed up for your mailing list should receive very different emails from those that are very much down in the sales funnel and require one final push. Segmenting your audience can help you reach all people at different stages of the purchase process and increase the likelihood of highly engaged leads.
2. Search Engines using Pay-Per-Click Advertising
The next best advertising platform is using Pay-Per-Click (PPC) ads on Google. PPC ads offer an effective way to drive targeted traffic to your website. Research has revealed that a lot of users click on paid search ads more often in comparison to any other digital advertising form. This shows that most people don’t mind advertisements so far they are relevant and valuable to them.
You can use Google AdWords to start a PPC campaign. You can develop a highly targeted campaign based on the specific business keywords that you wish to target. Researching the right keywords can be slightly tricky. But if you do it nicely, you can launch a PPC campaign that really works well.
The best thing about PPC is that it is highly customizable and suitable for low-cost budgets. You can hire the services of a reliable industrial marketing agency to launch an effective campaign for your manufacturing business.
3. Social Media Platforms
To be successful, every organization needs to establish personal connections with its audience and fellow industry professionals. This not only reinforces your brand image but also helps to increase website traffic and convert more leads.
Facebook, LinkedIn, Instagram, and Twitter are some of the leading social media platforms for manufacturing companies. Sharing thoughtful, relevant, and informative content on these platforms can position you as knowledgeable leaders in the culture and even showcase your company’s culture. Given the majority of millennials hold decision-making positions at most big organizations, having a robust social media presence is crucial. These millennials first visit these platforms to find out information about any new company.
Moving on, paid social advertising on these social media platforms is also very effective. You can push highly targeted advertisements to specific users based on their previous browsing patterns. If their user profile matches your pre-defined targeting criteria, your ad will appear in their newsfeed which persuades them to visit your website or social media handle.
4. Online Business Directories
A lot of B2B buyers look for industrial companies online. They reach out to new vendor websites by browsing the many free business directories. These directories list detailed business information that enables prospective buyers to know about the different companies out there. Thus, business directories are among the best places to advertise your company.
Make sure that all the company information you list there is accurate. You must include important company details including telephone, address, and website link. You can create your profile on a couple of high-authority business directories to augment your reach and advertise your business.
This is our quick roundup of the top four places where you can market your business online. You can begin with one platform if you find managing all of them overwhelming. Alternatively, you can hire the services of a good digital marketing agency such as StratMg to devise a robust digital marketing strategy for your manufacturing business. The agency works with a pool of expert and talented professionals who can help you identify the best advertising platform for your business and make the most out of it.