Nearly half of the global population is on some of the other social media platforms. These networks are changing the way people interact with brands. Unlike in the past, users can reach out to brands with just a few clicks and express their opinions and experiences in real-time.
According to stats, 84% of consumers want to be treated like humans, not just a sale.
So, what do you do when a user talks about your company on social media? Let’s explore what social mentions are and how brands can use them to drive sales and build a long-lasting user-brand relationship.
Social Media Mentions: An Overview
A social mention is when a user on social media speaks about your company, brand, or product. Users might tag you, use the brand-exclusive hashtag or mention you in any of their social content. Social mentions can happen across all networks, irrespective of your presence.
Social mentions are essential as they can either cause repercussions to your brand’s reputation or build it. Not only does the content of the social mention convey a message about your brand, but your response to them also plays a vital role in strengthening your customer relationships.
How Can You Use Social Mentions To Promote Your Business?
Beyond responding to social mentions, there are ways in which you can leverage this engagement for your business. This gives your business momentum and enhances brand awareness, among other incredible benefits.
Here are some fool-proof ways in which you can use social media mentions.
1. Collect and Curate This UGC
Collect this content created by users, abundantly available at your disposal to make an impact. In fact, UGC is 35% more memorable than the content of other kinds. You can turn positive social media mentions into content for your social media posts, website, email, and other digital campaigns.
UGC is perceived to be more trustworthy and reliable than brand-produced content, which can help brands in customer acquisition, retention and loyalty.
Further, by integrating social mentions on marketing touchpoints, you can enhance your performance and derive better results from the efforts taken. UGC results in 29% higher web conversions than campaigns or websites without it, making it only quintessential for brands to leverage this compelling content.
2. Improve Your Business
Users are the biggest asset of any business. And with marketing becoming more about the users, it is becoming of essence to take their recommendations into consideration.
The recommendations given by them play an important role in enhancing the functioning of the business, quality of deliverables and user experience.
Additionally, it can also prove to be helpful in building greater brand-user relationships and drive more engagement and loyalty.
3. Develop Audience Insights
By tracking the types of users who are mentioning your brand, you might ignite community building. Maybe a geographic location they are clustered in, a specific hobby they share or they seek a particular kind of product.
Build audiences and segments you can use to target in paid social and other marketing campaigns. Track commonly used hashtags and incorporate them into your own strategy.
Tools That You Can Help You With Social Mentions
Let’s face it, you cannot derive the best results from social mentions all by yourself. Marketing tools can help you derive results in a smarter and more effective way.
1. Taggbox Widget
Taggbox Widget is a promising social media aggregator tool that collects UGC created in the form of social mentions, curates it, and enables brands to publish them on any marketing touchpoint.
Brands can leverage social media to boost the performance of their email campaigns, social ads, print media, website, hashtag campaigns, etc.
By displaying content generated by the users on social media channels, you can attract attention, engagement, brand awareness and build credibility in the minds of the visitors.
Tagembed needs a mention here as the tool also provides robust social media aggregation from more than 18 platforms. Brands can collect content created by using hashtags, mentions, tags, etc., moderate and customize it to publish it on webpages to enhance users’ interactions, and the standing of the brand.
The best part about using Tagembed apart from affordability is its analytics feature. Using the actionable insights provided, brands can know and understand their users behaviour and perform better by tracking and tweaking content.
Let’s Call It A Wrap!
Posting to your social handles is just one piece of the social media marketing puzzle. It’s not just about sounding off to the world – it’s about building connections through real engagements. Paying a little extra attention to who’s talking about you can play a crucial role in standing out.
Social mentions aren’t just when you’ve been explicitly tagged. Using social media listening tools can help you keep track of conversations, also do not forget to respond in a timely manner.